does ulta limit returns

If you’re an avid beauty shopper, you’ve likely heard of Ulta Beauty. Ulta is a popular one-stop shop for all things beauty, offering a wide range of skincare, makeup, haircare, and fragrance products. As a frequent Ulta shopper, you might have wondered about their return policy and whether they limit returns. In this article, I will delve into Ulta’s return policy and discuss whether there are any limitations on returns.

Understanding Ulta’s Return Policy

Ulta’s return policy is a key aspect of the overall customer experience. Customers want the peace of mind that comes with knowing they can return a product if they are not satisfied with it. Ulta understands this and has crafted a return policy that aims to provide flexibility and convenience to its customers.

General Return Guidelines

Ulta’s general return guidelines are designed to be customer-friendly. Most products can be returned within 60 days of purchase, provided that you have the original receipt or packaging slip. Additionally, the product must be in its original condition. This means that it should be unused, unopened, and in the same condition as when you purchased it.

Exceptions to the 60-Day Rule

While the 60-day return window applies to most products, there are some exceptions. For example, products from the salon services section of Ulta are non-returnable. This includes salon hair care, hair color, and other salon services. Additionally, used makeup products cannot be returned for hygiene reasons.

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Returns without a Receipt

Ulta understands that keeping track of receipts can be challenging, so they have a solution for returns without a receipt. If you don’t have your original receipt, you can still make a return within 60 days for store credit or an even exchange. However, keep in mind that this option is limited to a certain number of returns per year. You may be required to provide a valid form of identification, and your return may be subject to verification.

Does Ulta Limit Returns?

Now that we’ve covered the basics of Ulta’s return policy, let’s address the question at hand: Does Ulta limit returns? The answer is yes, Ulta does have limitations on returns, and these limitations are in place to prevent abuse of the generous return policy.

Return Abuse

Return abuse refers to the misuse of a store’s return policy. This includes behaviors such as consistently purchasing products with the intention of using them and then returning them, or repeatedly returning items without a valid reason. Return abuse can have a significant impact on a retailer’s bottom line, as it leads to increased costs and affects the availability of products for other customers.

Ulta’s Response to Return Abuse

To combat return abuse, Ulta has implemented a system to track returns and identify potential instances of abuse. While Ulta does not publicly disclose the specifics of this system, it is clear that they monitor returns to ensure that they are in line with the company’s policies. If a customer is found to be abusing the return policy, they may be subject to limitations on future returns or even a ban from making returns altogether.

Impact on Genuine Customers

Ulta’s limitations on returns have raised concerns among some customers who worry about how these limitations might affect their ability to make genuine returns. However, Ulta emphasizes that these limitations are in place to preserve the integrity of their return policy and continue providing a positive shopping experience for all customers.

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Personal Experience

As a frequent Ulta shopper myself, I’ve had both positive and negative experiences with returns. While I appreciate Ulta’s generous return policy, I also understand the need for limitations to prevent abuse. I have found that as long as I follow the guidelines and make returns for valid reasons, I have not encountered any issues with returning products to Ulta.


In conclusion, Ulta does limit returns as part of their efforts to combat return abuse and maintain a fair and sustainable return policy. While limitations on returns may raise concerns for some customers, they are essential for ensuring that Ulta can continue to provide a positive shopping experience for all customers. By understanding and adhering to Ulta’s return policy guidelines, customers can navigate the return process with ease and confidence.


1. Is there a limit on the number of returns I can make at Ulta?

Yes, Ulta has a system in place to track returns, and excessive or abusive returns may result in limitations on future returns.

2. Can I return used makeup products to Ulta?

No, for hygiene reasons, used makeup products cannot be returned to Ulta. However, if you have an adverse reaction to a makeup product, you may be eligible for a return or exchange.

3. What happens if I make a return without a receipt?

If you make a return without a receipt, you may receive store credit or an even exchange. However, this option is limited to a certain number of returns per year.

4. How does Ulta track returns to prevent abuse?

Ulta has a system in place to monitor returns and identify potential instances of abuse. The specifics of this system are not publicly disclosed.

5. Can I still make returns at Ulta if I’ve been banned from making returns due to abuse?

If you have been banned from making returns at Ulta due to abuse of the return policy, you will not be eligible to make returns at the store. It is essential to use the return policy responsibly to avoid such restrictions.

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