What type of Cybermediaries are intelligent agents?
What type of cybermediaries are intelligent agents? They are sophisticated software programs that use collaborative filtering technologies to learn from past user behavior in order to recommend new purchases.
What is the major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?
What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia? Buying decisions that are made with little or no conscious effort. The expectancy disconfirmation theory holds that expectations influence.
Is based on the premise that people have a need for order and consistency in their lives and that a state of tension is created when beliefs or behaviors conflict with one another?
The theory of cognitive dissonance is based on the premise that people have a need for order and consistency in their lives and that a state of tension is created when beliefs or behaviors conflict with one another.
WHO identified a set of 20 psychogenic needs?
Henry Murray (1938) developed psychogenic needs theory between years 1893-1988 for understanding human psychology (refer Figure 1). The theory consisted of three dimensions ” one: need for power (nPow), two: need for affiliation (nAff) and three: need for achievement (nAch).
When a person buys a product for emotional reasons what is the need?
Chapter 1 Consumer Behavior 12E
Why are approach conflicts likely to create cognitive dissonance?
Why are approach-approach conflicts likely to create more cognitive dissonance than approach-avoidance conflicts? The selection of one requires the rejection of another, which creates a need for a cognitive explanation of why one positive choice was not selected.
Which of the following situations describes an approach-avoidance conflict?
Answer. Approach-avoidance conflicts occur when there is one goal or event that has both positive and negative effects or characteristics that make the goal appealing and unappealing simultaneously. For example, marriage is a momentous decision that has both positive and negative aspects.
What happens in an approach-approach conflict?
The approach-approach conflict is when there’s conflict within a person where her or she needs to decide between two goals that are both appealing. The conflict is typically resolved when there’s movement towards one of the goals. This makes it easier to make the final decision.
Why can approach-approach conflicts be resolved easier with cognitive dissonance reduction strategies than approach-avoidance conflicts?
17) Why can approach-approach conflicts be resolved easier with cognitive dissonance reduction strategies than approach-avoidance conflicts? a. Approach-avoidance conflicts result when the positive alternative simply overwhelms the negative; thus, no cognitive dissonance exists under this condition.
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